{"id":17,"date":"2018-09-10T08:52:13","date_gmt":"2018-09-10T08:52:13","guid":{"rendered":"http:\/\/www.blistex.com.cn\/?page_id=17"},"modified":"2019-04-18T04:36:45","modified_gmt":"2019-04-18T04:36:45","slug":"your-stories","status":"publish","type":"page","link":"https:\/\/www.blistex.com.cn\/en\/your-stories\/","title":{"rendered":"Your Stories"},"content":{"rendered":"

[vc_row padding=”padding-bottom-md padding-top-md” full_width=”stretch_row” css=”.vc_custom_1536758208074{background-image: url(http:\/\/www.blistex.com.cn\/wp-content\/uploads\/2018\/09\/page-title.jpg?id=134) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”page-title”][vc_column width=”3\/12″][\/vc_column][vc_column width=”6\/12″][vc_custom_heading text=”Blistex\u00ae<\/sup> \u78a7\u5507\u00ae<\/sup> Brand Story” font_container=”tag:div|font_size:70px|text_align:center|color:%23ffffff” google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:300%20light%20regular%3A300%3Anormal”][vc_column_text]<\/p>\n

The Blistex brand has been a global leader in lip care for over 70 years. Blistex was born during the 1930\u2019s in Seattle Washington, part of the wintry and rugged northwestern portion of the United States.<\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”3\/12″][\/vc_column][\/vc_row][vc_section full_width=”stretch_row” css=”.vc_custom_1537269973741{background-image: url(http:\/\/www.blistex.com.cn\/wp-content\/uploads\/2018\/09\/grid-bg.jpg?id=71) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_row][vc_column][vc_custom_heading text=”Original Blistex Lip Ointment with proprietary oil emulsion process” font_container=”tag:h3|font_size:20px|text_align:center|color:%23111111″ google_fonts=”font_family:Raleway%3A100%2C200%2C300%2Cregular%2C500%2C600%2C700%2C800%2C900|font_style:700%20bold%20regular%3A700%3Anormal”][vc_custom_heading text=”The brand was originally a single product that was an ointment developed by a pharmacist.” font_container=”tag:h4|font_size:16px|text_align:center|color:%23e51937″ google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:600%20bold%20regular%3A600%3Anormal”][vc_column_text]<\/p>\n

In the early part of the 20th century in the USA, it was not unusual for pharmacists to concoct their own products, especially for non-prescription items such as miscellaneous healing remedies and cosmetics. The original ointment formula proved remarkably effective for helping to treat cold sores, a viral condition that primarily affects the skin on and around the lips. The ointment also proved to be effective for other lip issues such as dryness and cracking of the lips. Following development of the product, the \u201cBlistex\u201d name was trademarked in 1939.<\/p>\n

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\n\t\tFirst national advertisement in LIFE magazine -1948\t<\/div>\n\t
\n\t\tFor nearly two decades Blistex was one product, with the team focused on the continuous improvement of the proprietary water and oil emulsion process for the lip ointment. This expertise has been perpetuated with the company, and Blistex is still a leading manufacturer of lip creams and ointments throughout the globe.\t<\/div>\n\t
\n\t\t<\/span>\n\t\tJohn Doe\t<\/div>\n<\/div>[\/vc_column][vc_column width=”1\/2″ css=”.vc_custom_1537276015609{background-image: url(http:\/\/www.blistex.com.cn\/wp-content\/uploads\/2018\/09\/story-bg-1.jpg?id=230) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;border-radius: 5px !important;}”]
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\n\t\t<\/span>\n\t\tJohn Doe\t<\/div>\n<\/div>[\/vc_column][\/vc_row][vc_row gap=”30″ equal_height=”yes” disable_element=”yes”][vc_column width=”1\/2″ css=”.vc_custom_1537276022755{background-image: url(http:\/\/www.blistex.com.cn\/wp-content\/uploads\/2018\/09\/story-bg-2.jpg?id=231) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;border-radius: 5px !important;}”]
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\nmalesuada metus, ac venenatis dui. Sed id est neque. Interdum et malesuada fames ac ante ipsum primis in faucibus. In sit amet gravida lacus. Suspendisse nec euismod diam.\t<\/div>\n\t
\n\t\t<\/span>\n\t\tJohn Doe\t<\/div>\n<\/div>[\/vc_column][vc_column width=”1\/2″ css=”.vc_custom_1537276028689{background-color: #e51937 !important;border-radius: 5px !important;}”]
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\n\t\tMauris ornare a nibh a dapibus. In nec purus quis erat interdum eleifend ultricies eget metus. Nullam egestas, risus aliquet aliquam hendrerit, nisl justo luctus neque, et lobortis leo nisl nec est. Donec iaculis lorem urna, ac mollis lectus mollis bibendum. In hac habitasse platea dictumst.\t<\/div>\n\t
\n\t\t<\/span>\n\t\tJane Doe\t<\/div>\n<\/div>[\/vc_column][\/vc_row][vc_row padding=”padding-top-sm padding-bottom-sm” full_width=”stretch_row” css=”.vc_custom_1541643394961{background-color: rgba(38,103,151,0.8) !important;*background-color: rgb(38,103,151) !important;}” el_class=”story-video”][vc_column][vc_column_text]
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